pip install not working on Ubuntu 14.04

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Tried to run a pip install on Ubuntu 14.04 and it exits with

  File "<string>", line 17, in <module>

  File "/tmp/pip_build_root/Coffin/setup.py", line 6, in <module>

    version=".".join(map(str, __import__("coffin").__version__)),

  File "coffin/__init__.py", line 3, in <module>

    from common import *

  File "coffin/common.py", line 5, in <module>

    from django.conf import settings

ImportError: No module named django.conf

----------------------------------------
Cleaning up...
Command python setup.py egg_info failed with error code 1 in /tmp/pip_build_root/Coffin
Storing debug log for failure in /home/ubuntu/.pip/pip.log