Make meta description relevant to current page.
I notice that the meta description for every page on my site – homepage, questions, profiles – is the same:
A community for expats to meet and share knowledge
Since sites like Facebook and Google use this information to display summaries for links to pages on my site, it would be much better for the meta description to be relevant to the current page:
- Questions: Use the first
nwords of the question text.
- Profiles: Use the first
nwords of the user's "about me" text (if applicable).
- Meta Pages (
/users, etc.): Each of these pages should have its own meta description that describes its unique purpose.