404 page google widget

savecancel

In this 404.html template the following code does not seem to fill in with correct values

var GOOG_FIXURL_LANG = '{{ language_code }}';
var GOOG_FIXURL_SITE = '{{ site_url }}';

Am I forgetting to set up some variables somewhere? I set base url in askbot's settings page and LANGUAGE_CODE in settings.py