Add a more friendly name on your sender email!
I found something nice and I want to share coz maybe you find it usefull too (most of you may already know).
settings.py file you probably have a line where you set the email which all the outgoing emails will appear to have been sent from:
DEFAULT_FROM_EMAIL = 'email@example.com'
do-not-reply appears also as the name of the sender, which, as you may agree, is not so nice.
The revolutionary code that will change your life is:
DEFAULT_FROM_EMAIL = 'Name Surname <firstname.lastname@example.org>'
So at Name Surname you can put anything more friendly you want, like askbot team or askbot admin (of course not askbot but your site's name) and there you are, enjoy your new look :)